
Heidi Robnett brings two decades of expertise in defining the market strategy for critical industries, including telecom, cybersecurity, energy, and utilities. Her work spans the full spectrum of digital transformation, having led messaging and competitive strategy for AI/ML platforms, SaaS solutions, and network analytics used by Fortune 500 organizations and public agencies.Known for her ability to bridge the gap between technical engineering and executive value, Heidi has crafted the value propositions for complex portfolios at Atos, Optiv, NETSCOUT, and Concentrix. She excels at simplifying high-complexity environments, translating dense technical roadmaps into clear, confident, pipeline-generating campaigns that position technology as a driver of measurable business value.